MIHAS 2025：利用人工智能实现2025年全球清真贸易目标达45亿令吉 "MIHAS 2025: Harnessing AI to Target RM4.5 billion in 2025 Global Halal Sales"
- Asia Success
- May 6
- 5 min read
KUALA LUMPUR, WEDNESDAY, 30 APRIL 2025 – The 21st edition of the Malaysia International Halal Showcase (MIHAS) scheduled for 17 to 20 September 2025 is harnessing its groundbreaking AI-powered MADANI Digital Trade (MDT) platform to target RM4.5 billion of global Halal sales for 2025. MIHAS 2025 will be held at the Malaysia International Trade & Exhibition Centre (MITEC).
Under the theme "Pinnacle of Halal Excellence", MIHAS 2025’s MDT platform will seamlessly connect businesses, optimise trade matchmaking and enhance global Halal trade opportunities. Hosted by the Ministry of Investment, Trade and Industry (MITI) and organised by the Malaysia External Trade Development Corporation (MATRADE), MIHAS 2025 builds on a legacy of excellence, with MIHAS 2024 recording RM4.3 billion in sales and attracting more than 43,000 visitors from 90 countries.
AI-Driven Trade Empowerment Through MADANI Digital Trade Platform and INSP At the heart of this innovation is the integration of the MADANI Digital Trade Platform into MIHAS' flagship International Sourcing Programme (INSP) — a business matching programme that last year alone generated RM2.53 billion in sales. Leveraging AI algorithms, the platform will intelligently match Malaysian exporters with targeted international buyers, based on real-time data, market trends and business preferences.
This pioneering move aligns with Malaysia’s broader national digitalisation efforts and its vision under the New Industrial Master Plan 2030 (NIMP 2030) and the National Trade Blueprint (NTBP). It also supports MATRADE’s commitment to empowering micro, small, and medium enterprises (MSMEs) with cutting-edge digital tools to expand their global reach.
A Stronger Regional and Global Nexus
As Malaysia takes on the ASEAN Chairmanship in 2025, MIHAS will also serve as a regional platform for collaboration, with a dedicated ASEAN and its dialogue partners as well as Gulf Cooperation Council (GCC) pavilions, further amplifying intra-ASEAN trade and Halal partnerships with the Gulf region.
Strategic Outlook from Malaysian Leaders
According to the Minister of Investment, Trade and Industry, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, “Despite ongoing global economic uncertainties, the global halal market is still expected to grow to USD5.0 trillion by 2030. With Malaysia holding the world’s gold standard for Halal-certified goods and services, this presents a significant opportunity for our exporters to expand their international footprint. To that end, we look forward to harnessing the AI-powered MDT platform to help us achieve MIHAS’s target of RM4.5 billion sales of high-quality, certified halal products and services for 2025.”
Disclaimer:
We wish to inform that any references made on the US tariff and/or its related policies should be verified directly with the Ministry of Investment, Trade and Industry (MITI) This year we are redefining how businesses connect, collaborate, and thrive, with the MADANI Digital Trade Platform - our AI-powered business matching system for the International Sourcing Programme (INSP) is aimed to empower micro, small, and medium enterprises to access international markets seamlessly and more efficiently. Despite the challenges posed by global trade tensions, MATRADE remains steadfast in enhancing Malaysia’s export initiatives, focusing on high growth emerging and fast growing markets such as Africa, Middle East and Latin America,” said Chairman of MATRADE, YB Dato’ Seri Reezal Merican Naina Merican.
MIHAS 2025 aims to attract over 45,000 trade visitors, feature 2,380 booths across nine halls, and represent 45 countries. It will showcase 14 Halal industry clusters, from Food and Beverages to Islamic Finance, Modest Fashion, and beyond. Additionally, MIHAS will continue its global expansion through MIHAS@Shanghai, which is to be held in conjunction with the China International Import Expo (CIIE) from 5 to 10 November 2025, reaching deeper into East Asia’s booming Halal market. The inaugural internationalisation of MIHAS was held last year in Dubai.
吉隆坡，2025年4月30日，星期三——第21届马来西亚国际清真产品展览会（MIHAS 2025）将于2025年9月17日至20日在马来西亚国际贸易与展览中心（MITEC）盛大举行。本届展会将通过其创新的人工智能驱动平台——MADANI数字贸易（MDT）平台，力争达成2025年全球清真产品销售额45亿令吉的目标。
以“清真卓越之巅”为主题，MIHAS 2025的MDT平台将实现企业间的无缝连接，优化贸易配对，并增强全球清真贸易的合作机会。
MIHAS 2025由马来西亚投资、贸易及工业部（MITI）主办，马来西亚对外贸易发展局（MATRADE）承办，延续一贯的卓越传统。MIHAS 2024曾创下43亿令吉销售额，吸引来自90个国家超过43,000名访客。
通过MADANI数字贸易平台与国际采购计划（INSP）实现AI驱动的贸易赋能
这一创新的核心，是将MADANI数字贸易平台整合至MIHAS旗舰计划——国际采购计划（INSP）中。该商业配对项目仅去年就创造了25.3亿令吉的销售额。借助AI算法，该平台可根据实时数据、市场趋势及商业偏好，智能匹配马来西亚出口商与目标国际买家。
这一前瞻举措与马来西亚国家数字化进程、2030年新工业大蓝图（NIMP 2030）及国家贸易蓝图（NTBP）保持一致，同时也体现MATRADE赋能中小微企业（MSME）采用先进数字工具、拓展全球市场的承诺。
构建更强区域与全球联系
随着马来西亚将在2025年担任东盟轮值主席国，MIHAS也将成为区域合作的重要平台，特别设立东盟及其对话伙伴馆，以及海湾合作委员会（GCC）馆，进一步推动东盟内部贸易与与海湾国家之间的清真合作。
马来西亚领导人对未来的战略展望
投资、贸易及工业部长东姑拿督斯里祖夫鲁东姑阿都阿兹（YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz）表示：“尽管全球经济仍存在不确定性，但全球清真市场预计到2030年将增长至5万亿美元。马来西亚拥有世界领先的清真认证体系，这为我国出口商拓展国际市场带来巨大机遇。我们期待借助AI驱动的MDT平台，实现2025年45亿令吉清真产品与服务销售目标。”
声明：关于美国关税及相关政策的任何参考，建议直接向马来西亚投资、贸易及工业部（MITI）核实。
“今年，我们通过MADANI数字贸易平台——一套为国际采购计划（INSP）量身打造的AI商业配对系统，重新定义企业之间的连接、协作与成长。该平台旨在赋能中小微企业更高效、无缝地进入国际市场。尽管全球贸易局势紧张，MATRADE仍致力于加强马来西亚出口计划，重点关注非洲、中东及拉丁美洲等高增长新兴市场，”MATRADE主席拿督斯里里扎尔美里肯（YB Dato’ Seri Reezal Merican Naina Merican）表示。
MIHAS 2025预计将吸引超过45,000名贸易访客，设有2,380个展位，覆盖九个展馆，预计参展国家达45个。展会将展示涵盖14个清真产业领域，包括食品与饮料、伊斯兰金融、穆斯林时尚等。
此外，MIHAS将通过MIHAS@上海进一步拓展全球影响力，该展会将于2025年11月5日至10日配合中国国际进口博览会（CIIE）在中国上海举行，深入开拓东亚快速增长的清真市场。MIHAS的首次国际化尝试已于去年在迪拜成功举办。
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