ASEAN Record-Breaking Debut By Dragon Hot Pot Boosts KL As Regional Gateway Ahead Of Visit Malaysia 2026 龙火锅创下东盟纪录首秀 助力吉隆坡成区域门户 迎接“马来西亚旅游年 2026”
- Asia Success
- Oct 23
- 7 min read
The highly anticipated Australian hot pot phenomenon, Dragon Hot Pot, officially marked its Malaysian debut at Bukit Bintang’s Low Yat Park, occupying 2,600 square feet of space, and immediately introducing its globally-viral, custom-made malatang concept to the local market. Affirming the brand’s strategic entry and commitment to Malaysia, the grand opening was formally officiated by Samuel Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia, recognizing Dragon Hot Pot as a valuable addition to the country’s dynamic dining and tourism sector. In his remarks, Lee noted that the grand opening came at a meaningful time, coinciding with Visit Malaysia 2026, the nation’s largest tourism campaign. 这家备受期待的澳洲火锅现象级品牌 Dragon Hot Pot 正式登陆马来西亚，于武吉免登 Low Yat Park 盛大开业，占地 2,600 平方英尺，首次将其风靡全球、可自选食材的麻辣烫概念引入本地市场。此次盛大的开幕仪式由 马来西亚旅游局副总监（推广二）李泰宏（Samuel Lee Thai Hung） 主持，象征着品牌战略性进军马来西亚市场，并被认可为该国餐饮与旅游业的重要新成员。
李泰宏在致辞中表示，此次开幕具有特别意义，恰逢 “马来西亚旅游年 2026（Visit Malaysia 2026）” 即将来临之际。
“This grand opening couldn’t be more timely. Under the recently tabled Budget 2026, Prime Minister Dato’ Seri Anwar Ibrahim announced over RM700 million to boost tourism nationwide, including a RM500 million fund dedicated specifically to the Visit Malaysia 2026 campaign,” he said. “This major investment reflects strong confidence in the industry’s potential to drive growth and calls for renewed efforts to spotlight our vibrant food scenes, one of Malaysia’s greatest tourism assets.” “这次的盛大开幕正逢其时。根据最新公布的 2026 年财政预算案，首相拿督斯里安华·易卜拉欣宣布拨款超过 7 亿令吉 以推动全国旅游业发展，其中 5 亿令吉 专项用于‘马来西亚旅游年 2026’活动，”
“这项重大投资充分体现了政府对旅游业增长潜力的信心，也呼吁各界共同努力，进一步推广马来西亚丰富多彩的美食文化——这是我们最具吸引力的旅游资产之一。”
Samuel Lee Thai Hung, Deputy Director-General II (Promotions) of Tourism Malaysia, talks about the importance of the opening of Dragon Hot Pot in attracting visitors from all walks of life马来西亚旅游局副总监（推广二）李泰宏（Samuel Lee Thai Hung） 表示，Dragon Hot Pot（龙火锅） 的开幕对吸引各界游客具有重要意义。
他补充说，2026 年财政预算案 还推出了一项令马来西亚民众广泛关注的新举措——个人所得税可享有高达 1,000 令吉的特别减免，用于参观本地旅游景点及文化活动的门票支出。李泰宏形容此举是“将消费回流至本地经济的聪明策略”，不仅能激励国人多进行国内旅游，也能带动更广泛的旅游产业链。He added that Budget 2026 also introduced an initiative that has generated much excitement among Malaysians: a special individual income tax relief of up to RM1,000 for expenses related to entrance fees to local tourism attractions and cultural programs. Lee described the move as “a smart way to channel spending back into our local economy,” noting that it not only encourages domestic travel but also supports the broader tourism value chain.
“当人们探索我们的博物馆、公园和文化景点时，他们不仅是在欣赏国家的美丽与多样性，同时也在支持住宿、交通、本地美食及文化活动等中小企业的发展，”“这些正是马来西亚旅游生态系统的真正命脉。而当然，在探索吉隆坡众多景点的一整天之后，游客们也会想要享受城市多元的美食体验——像 Dragon Hot Pot 这样的餐饮品牌，无疑进一步巩固了首都作为‘美食爱好者天堂’的地位。” “When people explore our museums, parks, and cultural spots, they’re not only enjoying what our country has to offer, but they’re also supporting small and medium-sized businesses in accommodation, transport, local food, and cultural activities,” he said. “These are the real heartbeat of Malaysia’s tourism ecosystem. And of course, after a full day of exploring Kuala Lumpur’s many attractions, visitors will turn to the city’s diverse dining scene to complete the experience, with comforting spots like Dragon Hot Pot adding to the capital’s growing reputation as a food lover’s haven.”
活动的主要亮点之一，是 Dragon Hot Pot 马来西亚 获得 东盟纪录（ASEAN Records） 官方认证，荣获“澳大利亚麻辣火锅品牌中食材与汤底种类最多”的称号。品牌以其标志性的自助式食材架及多达 162 种精选食材 和 10 种独特汤底 的丰富选择，展现出极高的多样性与客制化体验，奠定其作为区域内最具代表性的火锅品牌之一的地位。A major highlight of the event was the record-breaking ASEAN achievement, where Dragon Hot Pot Malaysia was officially recognized by ASEAN Records for achieving the title of “Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand.” The brand impressed with an extensive selection of 162 ingredients from its signature self-service rack and 10 distinctive soup bases, cementing its position as one of the most diverse and customizable hot pot experiences in the region.
“我们希望重新定义人们体验火锅的方式。”
Dragon Hot Pot 马来西亚品牌创办人 Louis Kuo 表示：“传统火锅往往被视为一种需要长时间聚餐的饮食方式，但在节奏快速的城市如吉隆坡，我们希望让火锅变得更便捷、更亲民。无论是一顿快速的午餐、与朋友的轻松晚餐，或是深夜的宵夜渴望，我们的概念都是为忙碌的人们而设计，同时不牺牲品质与风味。” “We want to redefine how people experience hot pot,” said Mr. Louis Kuo, Brand Founder of Dragon Hot Pot Malaysia. “Traditionally, hot pot is seen as a long, sit-down affair, but in a fast-paced city like Kuala Lumpur, we want to make it more accessible for everyone. Whether it’s a quick lunch break, a casual dinner with friends, or a late-night craving, our concept is designed for people on the go without compromising on quality or flavor.” Dragon Hot Pot 成功的核心在于其对品质、正宗口味与文化包容性的坚持。
其招牌汤底（包括著名的麻辣烫）皆传承自百年四川秘方，以老母鸡为基底，搭配超过 20 种中药材与正宗四川花椒，经 12 小时慢火熬制而成。在马来西亚，品牌特别调整菜单，全面不含猪肉、不使用猪油及酒精，为穆斯林食客打造友善的用餐环境，同时仍保留原汁原味的正宗风味。品牌目前也正积极申请 JAKIM 清真认证，以进一步巩固其在本地市场的地位。
At the heart of Dragon Hot Pot’s success is its commitment to quality, authenticity, and cultural inclusivity. Its signature broths, including the renowned Malatang, are crafted from century-old Sichuan recipes and slow-cooked for over 12 hours using old chickens, more than 20 Chinese herbs, and authentic Sichuan pepper. In Malaysia, the brand has made its entire menu pork-free, lard-free, and alcohol-free to create a Muslim-friendly dining experience that stays true to its original flavours. The company is also in the process of pursuing halal certification from JAKIM as it strengthens its presence locally.
Diana Danielle stuns the crowd with a special performance at the grand opening of Dragon Hot Pot in Kuala Lumpur
Diana Danielle 惊艳登场，点燃 Dragon Hot Pot 吉隆坡盛大开幕现场
The grand opening was a vibrant celebration of culture and community engagement. It featured traditional performances, including a dynamic lion and dragon dance, as well as a beautiful traditional Chinese Fan dance. Adding a modern flair, popular artists STEADYGANG and Diana Danielle entertained with special performances and interactive game sessions, attracting a large turnout. Not only that, the celebration kick-started a special promotion where the eager hot pot fans received a complimentary 300g portion of hot pot, resulting in massive excitement and long lines of eager diners. 这场盛大的开幕仪式是一场融合文化与社区活力的欢庆盛会。活动现场汇聚了多元的传统与现代元素，包括精彩的舞狮与舞龙表演、优雅的中国传统扇舞，为观众带来一场视觉盛宴。
同时，人气歌手 STEADYGANG 与演员歌手 Diana Danielle 的特别演出更为活动增添光彩，他们以动感十足的舞台表现与现场互动游戏环节，掀起阵阵欢呼，吸引了大批热情观众。
此外，庆典还启动了特别开幕促销活动，凡到场的火锅爱好者皆可获得 300 克免费火锅食材，引发极大热潮，现场排队人潮络绎不绝，气氛热烈非凡。
Foodies are in for a treat throughout this October month with two major promotions. From October 18th to 20th, 2025, customers receive their first 300g of malatang free, paying only for the weight exceeding that complimentary portion. Following this, the excitement continues from October 21st to 31st: customers spending RM25 or more will receive a scratch card for a chance to win major prizes, including an iPad, exclusive Labubu collectibles, AirPods, dining vouchers, and the grand prize of one year of free Dragon Hot Pot. 对于美食爱好者而言，整个 2025 年 10 月 都将充满惊喜！
10 月 18 日至 20 日：顾客可享受首 300 克麻辣烫免费 优惠，仅需支付超出部分的重量费用。
10 月 21 日至 31 日：凡消费满 RM25 的顾客即可获得刮刮卡，有机会赢取丰富大奖，包括 iPad、限量版 Labubu 收藏品、AirPods、餐饮礼券，以及全年免费享用 Dragon Hot Pot 的终极大奖！
Big smiles at the grand opening of the first-ever Dragon Hot Pot in Malaysia 笑容洋溢，见证 Dragon Hot Pot 马来西亚首家分店盛大开幕
欲了解更多资讯，请浏览 Dragon Hot Pot Malaysia 官方 Instagram、Facebook 与 Rednote（@DragonHotPot_MY）。For more information, visit Dragon Hot Pot Malaysia’s official Instagram, Facebook, and Rednote (@DragonHotPot_MY).
由 Taste of Malaysia Hot Pot Sdn. Bhd. 运营的这家全新分店，标志着 Dragon Hot Pot 在马来西亚的正式登场，也开启了品牌区域扩张的重要一步。继在澳大利亚、印尼及越南取得成功后，品牌计划于明年进军日本市场。Operated by Taste of Malaysia Hot Pot Sdn. Bhd., this debut outlet marks the first step in Dragon Hot Pot’s regional expansion, following its success in Australia, Indonesia, and Vietnam, with Japan set to follow next year.
在未来两年内，Dragon Hot Pot 计划于巴生谷及其他主要城市开设 5 至 6 家新分店，同时诚邀本地企业家加入其特许经营体系，携手推动品牌在区域内的持续成长。Over the next two years, the brand aims to open five to six new outlets across the Klang Valley and other major cities, while inviting local entrepreneurs to join its growth through franchising opportunities.
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